IMS Health addresses employees' fears, drives enrollment
Our workIn response, context devised a two-pronged approach to appeal to employees' rational and emotional sides.
The first piece was a static slideshow that focused on the stats these engineer-types loved: Who enrolls in these plans? How satisfied are they? What are their health and financial goals?
The second piece hit on well-known consumer-driven health plan myths and supplanted them with facts. Via a quick, interactive quiz, employees debunked their fears while learning how the plan actually worked.
- Enrollment jumped from 4% to 7.5%, a more than 80% increase.