context is intentionally small so clients—not sales—are the focus. That's a difference you'll notice immediately. The other biggie? When we say we want to know everything about you, we mean it. We're intimate with our clients—the kind of intimacy that comes from working together for five years…eight years…and longer.

When I founded context, I wanted to create not only a consulting firm that's in it for the long haul with clients, but one that's smart, innovative, pragmatic, unbound from bureaucracy and human. I also wanted a firm that focuses on one thing. I do wellness. It's wellness writ large. I work with clients who are keen to disrupt their current state and deliver, not demand better health.

The National Business Group on Health, MarCom, Society for New Communications Research, and other organizations and media have recognized context's work with clients. I've been invited to speak at South by Southwest, J. Boye, the American Psychological Association's Psychologically Healthy Workplace Conference and Temple University's Fox School of Business “HR on the Ground” course.

I founded context in 2003 after working for Hewitt Associates LLC, a global management consulting firm, in their Communication and Talent and Organizational Change practices in the U.S. and U.K. Prior to Hewitt, I worked in the Human Resources and Corporate Communications departments at CoreStates Bank, N.A. (seeing quite a lot of M&A action).



The 18th Annual Webby Awards
Mobile Apps, Productivity
The W3 Awards
Silver Award, Health & Wellbeing, Mobile Applications—Hotseat
WEGO Health Community Choice Awards
Best Mobile Health App—Hotseat
Human Resource Executive
Best HR Idea—HDHP Education Game
Philadelphia Business Journal
Social Media Stars Award (2011)
National Business Group on Health's Best Employers for Healthy Lifestyles
Gold Level Award
(2008, 2009, 2010, 2011)
MarCom Awards
CDHC Solutions Superstars
Most Innovative Employee Education/Communication Tool
Philadelphia Business Journal
Healthy Workplace Award
Society for New Communications Research
Excellence in Communication Commendation of Merit
American Heart Association's Start! Fit-Friendly Companies
Gold Level Award


Upcoming events

Human Resource Executive Health & Benefits Leadership Conference
Wanted: Elder Care Support at Work!
March 30, 2016

Past events

Human Resource Executive Health & Benefits Leadership Conference
Turning Disengaged Executives Into Wellness Champions
April 8-10, 2015
EBN Benefits Forum & Expo
Are We What We Wear? The Evolving World of Health Tracking Devices
September 29-October 1, 2014
Virgin Pulse Webinar
Key Considerations for Driving Health Engagement
July 22, 2014, 2pm EDT
Behavior Change: Case Studies
May 13-14, 2014
Breathing Life into Wellness (Webinar)
January 15, 2014, 2pm EST
Hosted by Virgin Pulse
Games for Health 2013
Zombies, Cardio, and Sitting Disease
June 27, 2013
Health & Benefits Leadership Conference
Let's Play: Using Health Games to Boost Engagement and Improve Outcomes
April 22-24, 2013
South by Southwest 2013
Sitting Will Kill You. Can Mobile Save Us?
March 10, 2013
Greater Philadelphia Business Coalition on Health
Games: The Answer to Our Health Engagement Woes?
December 11, 2012
Connected Health Symposium
October 25-26, 2012
World at Work
Tips, Tools and Techniques to Boost Your Wellness Effort
October 3, 2012, Free webinar
Games for Health Conference 2012
Hotseat: Using game mechanics and social accountability to unseat yourself
June 12, 2012, Boston
TLNT Transform
The Second-Generation Workplace Wellness Program
February 28, 2012
2011 Best Practices Conference
Juggling the Yin & Yang of Healthcare and Wellness
November 3, 2011
Collaborative Family Healthcare Association 2011 Conference Philadelphia
Social Media 101: A Primer for Healthcare Professionals
October 27, 2011
Health 2.0 San Francisco
Employers 2.0 pre-conference
September 25, 2011
The National Congress on Wellness Engagement & Innovation — Canceled
Professional development for wellness professionals using social media
June 27, 2011
Employers Health Webinar
Going social with wellness
May 27, 2011
J. Boye Philadelphia 2011
From information to motivation, firewall to no wall
May 3–5, 2011
Penjerdel Employee Benefits and Compensation Association
29th Annual Forum: The New Employee Value Proposition
Employee wellness: farce or untapped potential?
April 21, 2011
South by Southwest
Core conversation: employee wellness
March 15, 2011
Psychologically Healthy Workplace Conference (American Psychological Association)
you, we and simplicity: three themes for successful health communications


Hotseat exhibited at Design Museum Boston

From July 17, 2014 through October 6, 2014, Hotseat joins ZipCar, IDEO and others in an exhibit exploring design's impact on businesses and individuals.
[Read more]

Greatist and context offer Greatist gift

Greatist, a popular health and fitness web resource, teamed up with context to offer 200 readers a free Hotseat download.
[Review details]

Hotseat wins Webby Award

Hotseat was named Official Honoree in The 18th Annual Webby Awards.
[Review winners]

Hotseat recognized as business innovation

Nilofer Merchant, business innovator and TED speaker, recognized Hotseat as a tool for fighting "sitting disease."
[Read article]

RAND researcher guests on CoHealth Checkup

Dr. Soeren Mattke, the lead RAND researcher behind two workplace wellness ROI studies, gives us the lowdown.

Fran quoted in Forbes article about wellness bottom line

Forbes quotes Fran in an article exploring the difficulty of measuring wellness ROI.
[Read the article]

CoHealth Checkup digs into health exchanges

CoHealth Checkup welcomed WellPoint and Bloom Health to talk about private health and benefits exchanges.

Hotseat up for Webby's People's Voice Award

Hotseat is one of five games up for a People's Voice Award from The Webby's, the leading international award for excellence on the Internet.
[Vote now]

The American Heart Association pilots Hotseat

The first client launch of Hotseat is with a pilot group of American Heart Association employees and their guests.
[Read more]

Fran speaks at South by Southwest Interactive 2013

Fran joined a panel of speakers to discuss the health risks of "sitting disease."
[Read more]

Mashable: Hotseat, an app to boost employee health

Mashable included Hotseat in its roundup of five social apps to encourage employee health and and wellness.
[Read the article]

2013 CoHealth podcast schedule developing

The 2013 schedule for context's podcast series CoHealth Checkup is taking shape. Scheduled guests include AGIS Networks, Paychex, Healthways, and Cali Yost, work-life fit consultant and Fast Company contributor.
[Review the schedule]
[Archive: iTunes]
[Archive: BlogTalkRadio]

MobiHealthNews calls Hotseat "game for everyone"

MobiHealthNews reviews Hotseat in this article about real health games and the trouble with gamification.
[Read the article]

Forbes quotes Fran on tackling depression

Forbes quotes Fran in this article on the importance of recognizing and addressing depression in the workplace.
[Read the article]

WorldatWork includes context article in well-being book

WorldatWork includes Fran's article on "The Second-Generation Wellness Program" in their new book: "Well-Being: A Collection of Articles from WorldatWork."
[View book details]

Ebix Health cites Fran in wellness white paper

Ebix Health cites Fran about the importance of program and communication strategy in their white paper: "5 Ways to Promote a Healthy Culture in Your Workplace."
[Read the white paper]

context celebrates nine years

This October, context celebrated nine years in business. Happy birthday to us! And a hearty thanks to all of our clients.

Hotseat contender for Innovators Challenge Award

Partners Healthcare has selected context to demo Hotseat for their Innovators Challenge, part of the 2012 Connected Health Symposium.
[Read more]

Miami Herald quotes Fran on increasing physical activity

The Miami Herald speaks with Fran about the tactics companies are using to boost physical activity at work and at home.
[Read the article]

Technically Philly writes about Hotseat

The news organization Technically Philly featured Hotseat and our pilot opportunity.
[Read the article]

context's Hotseat featured in Human Resource Executive

Human Resource Executive references Hotseat in this article on games at work. Hotseat is a health game that turns short breaks into meaningful activity.
[Read the article]

context releases report on employer adoption of health technology

context and ShapeUp released the 2012 Technology + Employee Wellness Survey Report. This report details how innovators are using health technology to boost employee health engagement.
[Read the report]

Tufts University uses Hotseat as case study

Tufts University School of Medicine invited context to share Hotseat's story as part of their summer course, Mobile Health Design.
[Read the case study]

Workforce names Hotseat as app for social wellness

Workforce runs down six social tools to underpin employers' wellness effort. Our new product Hotseat is one of them.
[Read more]

Workforce quotes Fran in article on social wellness

Workforce magazine speaks with Fran about social approaches to wellness and cites data from context's and ShapeUp's 2012 Technology + Employee Wellness Survey.
[Read more]

context and ShapeUp release health tech adoption findings

context and ShapeUp are holding a webinar to discuss the findings from their 2012 Technology + Employee Wellness Survey. This annual study reviews employers' adoption of technologies to boost health engagement.
[Read more]

context launches Hotseat website

context launched the website for our new product, Hotseat. This health app employs nudges, game play and social networks to turn short breaks into meaningful activity.
[Read more]

context demos Hotseat app at Games for Health

context will demo Hotseat, our social gaming app that decreases employees' sedentary behavior, as part of the 2012 Games for Health Conference's Out & About: 3rd Annual Mobile Serious Games Conference.
[Read more]

ShapeUp and context join HR Happy Hour to discuss health games

On Thursday, April 26, Fran and Dr. Rajiv Kumar join the popular radio program to discuss a more social and game-like approach to wellness.
[Listen here]

Forbes quotes Fran Melmed in talent management article

A Forbes article on why employers should renew their attention to talent management quotes Fran about the well-being connection.
[Read more]

context and ShapeUp co-author health games paper

context and ShapeUp co-authored a paper on the evolution of health games and their effectiveness as an enterprise wellness solution.
[Download here]

free-range communication among Top 25 Talent Management Blogs

context's blog, free-range communication, was named #16 in Fistful of Talent's Top 25 Talent Management Blogs for 2012.
[Read more]

context wins Best HR Idea award

Human Resource Executive recognized context's high-deductible health plan game as one of its "Best HR Ideas for 2012" in the Employee Benefits category.
[Read the article]

Employee Benefit News writes about context's high-deductible health plan game

Employee Benefit News interviewed Fran Melmed and two clients who successfully used context's game to increase understanding and enrollment in their high-deductible health plan (HDHP). The game is part of context's overall HDHP education suite.
[Read the article]

Luminary Labs names Fran Melmed "Provocative Health Keynote Speaker"

Luminary Labs, a strategy and innovation consultancy, named Fran Melmed to its list of mind-blowing, provocative health keynote speakers.
[Review the list]

context runs pilot of new social health game

context's virtual community for wellness innovators, CoHealth, is offering the opportunity to test MeYou Health's Daily Challenge. MeYou Health is a subsidiary of Healthways, Inc.
[Read more]

Fran Melmed moderates panels at Health 2.0 San Francisco

Fran Melmed moderated three panels at Health 2.0 San Franscisco, which drew 1,500 participants and involved over 130 health technology demos.
[Read more] features interview with Fran Melmed about workplace wellness, a news curating tool, interviewed Fran Melmed about workplace wellness and CoHealth, a workplace wellness community she co-founded.
[Read more]

context client takes Gold for fourth time

For the fourth year in a row, Saint-Gobain, one of context's long-standing clients, has been recognized by the National Business Group on Health as a Gold-level Best Employer for Healthy Lifestyles. Employers are recognized with a Gold award for "creating cultural and environmental changes that support employees who are committed to long-term behavior changes."
[Read the press release]

context wins Philadelphia Business Journal award for social media

context was awarded the Social Media Stars award from the Philadelphia Business Journal along with fellow winners: visitPA tourism campaign, HBO's True Blood campaign and others.
[Read more]

CoHealth introduces a “CoHealth Workplace Wellness Community” LinkedIn group

CoHealth, a virtual knowledge community for those invested in employee wellness, has formed a LinkedIn group.
[Read more]

Fran Melmed returns as a guest on HR Happy Hour radio show

Fran returned with fellow guests Greg Matthews and Tanya Barham to talk about wellness communications, incentives and ROI.
[Read more]

context wins 2010 MarCom Gold Award

context won a MarCom Gold Award for work done with Saint-Gobain Corporation on their “Recharge. Move. Take Control.” health campaign.

context wins 2010 CDHC Solutions Superstars—Most Innovative Employee Education/Communication Tool

context was recognized for its innovative use of social media, including Twitter, podcasts, blogs and forums, as part of Saint-Gobain's wellness communication strategy.
[Read more]

Fran Melmed guests on HR Happy Hour radio show to talk about wellness

Fran will be a guest speaker on HR Happy Hour, a live radio show, to talk about wellness and why businesses are so keen about it right now.
[Read more]

context client takes gold from National Business Group on Health

For the third year in a row, Saint-Gobain, one of context's long-standing clients, has been recognized by the National Business Group on Health as a gold-level Best Employer for Healthy Lifestyles.
[Read more]

context client one of 36 Healthy Workplace Award inaugural winners

The Philadelphia Business Journal announced 36 inaugural winners of their Healthy Workplace Awards, and one of context's clients, Saint-Gobain Corporation, was named. The award recognizes employers in the Philadelphia region who encourage healthy lifestyles, including “abundant fitness ideas, creative wellness programs and incentives that foster healthy lifestyles.”
[Read more]

context speaks on creating a culture of health

Fran spoke at the American Psychological Association's 2010 Psychologically Healthy Workplace Conference regarding best practices for simple, fun and focused health communications.
[Read more]