The evidence is incontrovertible. Your employees want their health and wellness information social and mobile. They're used to this 24/7 access in their lives, and they want it from work. We've developed a customizable package for designing, populating and hosting a health blog. You can select from no-frills support to standard support to premium support, with optional add-ons.
Feature No-frills support Standard support Premium support
Blog setup
Communication strategy session (2-hour meeting)
WordPress platform
Blog software installation
Additional Web pages (max of 10)
Graphic design support Use of your existing graphic brand 18 hours consultation with graphic designer 18 hours consultation with graphic designer
Plug-ins*
Site usage tracking and statistics (Google analytics)
Training on blog content creation, posting and other blog administration
Blog content
Beginners blogging guide, including how to integrate with your existing wellness calendar, write content that gets read, market your blog and more
Blog content 12 fully-written blog posts (400 words max; 1 per week) 24 fully-written blog posts (400 words max; 1 per week)
Editorial calendar Year-long blog editorial calendar
Responding to comments 24 hours 30 hours
Ongoing strategy support
Open consulting hours 10 hours
* Plug-ins are an optional design feature that lets you add polls, rotating image galleries, a contact form and more to your blog.

Optional add-ons:

  • Promotional content. Announce and promote your blog in emails, on your benefits website and in other communications using our template language.
  • Video interviews. Round out your blog's content with casual, informative videos with health partners, employees and managers about their personal health stories.
  • Guest blogger posts. Offer your employees and their families expert opinions with guest blogs from health advocates and health partners.
  • Twitter account integration. Expand your reach by adding a Twitter account, accessible by all your employees and their families, on phone or Web. Includes development of a company-specific Twitter account, guidelines for successfully using Twitter and a starter "pack" of basic tweets.

Why start with a health blog?

Blogs offer companies a low-cost, fluid way to keep employees and their families informed and involved in their health care. We've captured six reasons why blogs are the perfect social media toe-dipper.
  • Blogs are a fairly traditional communication tool—with a twist. You write and publish content based on a planned editorial calendar, just as you do with online or print communications. But blogs deliver on the promise of two-way communication. Instantaneously.
  • Blogs are widely used. According to the Pew Generations 2010 study, members of every generation create content for their own blog. In fact, blog ownership has steadily risen among GenXers and the younger (46 to 55 years of age) to older boomers (56 to 64 years of age).
  • Blogs allow for passive consumption and multi-party conversation. No matter where your employees are on the social ladder—lurker to contributor—a blog offers a viable way to educate employees about their benefits. Employees can read your content and leave informed. They can also comment, ask a question or respond to another's comment. This functionality mirrors an active conversation and makes everyone, including you, the wiser about how benefits work and where there's a need for additional education.
  • Blogs are public. Blogs can be hosted on a public URL that's linked to but separate from your benefits website. This means you can reach family members, a valuable and important audience when it comes to health education and decisions.
  • Blogs can be monitored. Blogs are candid, casual and conversational. Many assume they're controversial. Sure, people may say something you disagree with or that's incorrect. But readers often correct these inaccuracies, and you can too. And you can do so publicly where all readers will also get the information. What's more, it's simple to set up comment moderation so that inappropriate comments and spam are not aired.
  • Blogs are low-cost. Thanks to low-cost services like WordPress, you can establish a blog that mirrors your benefits brand quickly and with minimal investment.